Apple may have taken too big a bite.

A Genuine Explanation?

When the news first surfaced, following the discovery published on a tech blog, Apple came out to confirm these findings. However, the company explained that they were reducing performances of older iPhones allegedly with the intention of preserving these older models, to compensate for the battery degradation and denied any underhand intentions.

Unwrap your Christmas goodies with care.

This security concern, is entirely valid and is being demonstrated to us, over and over. Amazon, for example, has several fingers in cyber pies when it comes to turning entire product lines at Lowes into a shade of something digital, including Cloud Cam and Amazon Key which offers remote access to your home for delivery people.

The problem is, as soon as Amazon Key was introduced, the news headlines spotted that the remote video may have a fatal flaw and that residents may be viewing a still image, whilst dubious delivery men are robbing their home.

Cyber Security, Digital marketing and the Evolving market.

Although we would argue that there is still a vital need for direct marketing and cold calling, traditional no-frills cold calling is waning in effectiveness, with most consumers, be they millennials or simply under 50 years old, giving cold calling little or none of their time.

Not only that but although most of us still have one of those cute telephones that sit in our living rooms attached to the wall, we don't use them anywhere near as much as we used to.