• "This effected companies like Delta Airlines, Sears, Kmart and a few others. So, if you were a consumer who shopped with these brands and used their online chat platform, your information was exposed."

What 247AI Hack means to Digital Marketers and the Future of Chatbots

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What 247AI Hack means to Digital Marketers and the Future of Chatbots

Thu, 04/05/2018 - 18:43
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By James Azar

The more we hear about cybersecurity, the more numb we become to the fact that data breaches and ransomware attacks are increasing by the day. However, the most recent breach impacts a specific group of people dear to my heart. The Digital Marketers.

247AI has been in the conversion game for some time now and after attending the T&C Summit in San Diego and understanding the future of Chatbots for digital marketers this breach has to raise some alarms and awareness within the community.

            Essentially in September of last year for 16 days, the chatbot deployed by some big brands was hacked and all the data entered by their clients was compromised. This effected companies like Delta Airlines, Sears, Kmart and a few others. So, if you were a consumer who shopped with these brands and used their online chat platform, your information was exposed.  

            You might ask yourself, James what does this have to do with me?

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Well the answer is simple, if you are in the chatbot business you need to know that you could be held liable for the breach and you could be sued by your client, their insurance company and the customers whose information was compromised in the breach. I don’t want to scare you, so I am going to give you some key takeaways here you can use to protect yourself and your business.

  1. Make sure you have some partners in the Cybersecurity field checking the software monthly. The average cost of a breach is approximately $7,000,000.
  2. Make sure to have a cyber insurance policy in place to handle this so you don’t risk everything you worked for. Don’t buy off the shelf, Cyber insurance isn’t one size fits all.
  3. Make sure that in the contract the liability for cybersecurity is on the developers and not yourself as the marketer.  This also needs to be noted in your service agreements if you are using Chatbots. Especially if you are white labeling the chatbot through someone else. Also make sure this is noted in the service agreement with your client.
  4. If your chatbot is obtaining payment information, consider moving it to a secure webpage instead of through the chat box. This will increase the security of the transaction and ensure PCI compliance in most cases. Also, this would reduce the risk of a breach.

On average it takes 206 days to discover a breach and typically the small companies are the ones that end up catching the worse of it. For example, when Target was breached, the HVAC company who was the weak link in the chain and the reason for the breach was sued and driven out of business. These stories don’t make the headline news and most of the time we see these large organization survive the data breach and continue to thrive.  

As consumers we have short term memory with brands we forgive, but what we don’t hear about is the small companies along the way that were driven out of business because they didn’t have the right tools in place to protect themselves.

If you would like help or have more questions join our CyberHub Engage on Facebook, LinkedIn. We have leading cyber security experts who can answer any questions you have and point you in the right direction.